Do URL shorteners pass anchor text?


All the popular URL shorteners like(bitly, use Permanent 301 redirection and if google sees there is a 301 redirection then it will pass page rank to the final destination page . In general, there is no harm in using URL shorteners as the juice will flow through the anchor tags . However if you are posting the link in twitter which in turn shorten’s the URL with nofollow tag then Google will consider those links for page rank and juice will not flow through to your page.