Keyword in the domain use to matter few years back but now it doesn’t matter much now unless if it’s your business name. If you are building a brand, product or business it’s good to have the domain name with your business name or brand name . There are domains like Zynga, Facebook, Google, Twitter which is not a keyword but people can remember easily and it’s not keyword-laden domains .
askmein (ASKMEIN) #1
ReneeBrinkley (Renee Brinkley) #2
Yes It does help in increasing links. It is considered a good practice to add your keyword in the slug of of the url, In case of SEO.