Does Website Speed Affect the Search Engine Ranking?


Yes, Google has made it clear that they do consider the website speed in their ranking factors . Google uses around 200+ ranking factors before they decide where to place your website in the SERPs. Google will definitely punish your site if your website is very slow even if you have a good content, backlinks, social shares you may still not rank higher in SERPs. Google has come up with a new update for mobile users called as Google AMP(Accelerated Mobile Pages) and if your website is not compatible with AMP then it many not rank well for mobile users.